Why Blogging Is Great for Business
Raise your hand if you want more business. Yeah, we get it. That’s why we regularly blog here at Dream Sporting Trips, and why we encourage YOU to blog, too.
What’s the big deal about blogging, you ask?
- On average, you’ll get 67% more leads if you blog
One of the biggest benefits of blogging is being able to attract high quality leads--even when you’re not working. Blogs are available to be read and enjoyed 24/7, even while you’re fast asleep. The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket.
- By 2020, customers will manage 85% of their relationships without talking to a human
This means that your customers are more likely to do their own research about your companybefore your first point of contact with them. One of the easiest ways for them to learn more about your company is through your blog.
- Companies who blog receive 97% more links to their website
Producing reliable, insightful news, photos, or helpful information to your visitors pays off. Not only will it increase your reputability, it will also increase your inbound links. Other websites who want to seem helpful and credible as well will share your content, too. This will send their visitors to your site and gives you an opportunity to build your own relationship with them. (That’s where our market expertise comes in! We can show you how to maximize your social media exposure.)
- Blogs have been rated as the 5th most trusted source for accurate online information
Blogs, by nature, have a personal touch to them. For this reason, they’re a trusted source of information. Your blog serves as a great opportunity to showcase what you do. Be the first to break news and insight to your visitors; you’ll naturally become more reputable.
Not everyone can afford a full-time marketing staff. We get it. At Dream Sporting Trips, we have attracted top industry talent to help you in meeting and exceeding your business goals. Our staff is well trained in marketing, writing, blogging, and more! Feel free to reach out to us at any time and let us know how we might help you in your specific goals of attracting more leads and capturing those sales.
Resources: Olivia Allen, HubSpot, March 11, 2015; Danny Wong, Huffington Post, “The Why: 12 Distinct Goals for Business Blogging”, August 6, 2014